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Industry page

Marketing for Law Firms

Personal injury, family law, criminal defense, estate planning, and business law.

Avg leads/month

30

Avg client value

$3,500

Common search intent

lawyer, attorney, law firm, legal, counsel

Pain points we solve

  • High cost per lead
  • Competing with large firms
  • Building trust with potential clients
  • Standing out in a crowded market

What we implement

  • Legal lead generation
  • Attorney SEO
  • Content marketing for lawyers
  • Review management

How we measure success (simple, revenue-aligned)

We optimize toward outcomes that compound revenue, not surface metrics. For most local businesses, that means high-intent demand, strong conversion, and high-quality leads that close.

Lead quality

Qualified calls/forms, not raw volume.

Local intent

Strong Maps/GBP + high-intent search capture.

Revenue outcomes

Booked jobs/appointments/cases (proxy → revenue).